LA Company Drops 420-Page Luxury, Large-Format Book On Hip-Hop’s History


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Hip-Hop: A Cultural OdysseyLos Angeles-based ARIA Multimedia Entertainment recently released a hip-hop book they hail as the culture’s “first official luxury large-format” release, entitled Hip-Hop: A Cultural Odyssey.

The book boasts 420 pages and acts as a tribute to the hip-hop culture, says the company. It includes never-before-seen photos and interviews with the genre’s pioneers, players and legends and “brings to life the birth, evolution and global impact of hip-hop culture over the past four decades.”

From Grandmaster Flash to Nicki Minaj, and everything in between, it’s all included.

Showcasing influential hip-hop personalities such as Jay-Z, Kanye West, Eminem, Run-DMC, Queen Latifah, Will.I.Am, Diddy, 50 Cent and Will Smith, the literary ARIA includes 70 original essays written by hip-hop’s most respected journalists and authors, that profiles 40 artists who changed the game and covers 30 different aspects of the culture.

Also integrated into the book are exclusive portraits of ten “Game Changers” including LL Cool J, Missy Elliott, Russell Simmons and Big Daddy Kane. With an introduction by Godfather of Hip-Hop Afrika Bambaataa, the book includes special commentary from over 150 of the artists that shaped the culture as we know it, such as Cee-Lo, Chuck D, Faith Evans, Ice-T, Kool Keith, Method Man, Nelly, Questlove and Spinderella.

“Hip-Hop has been a powerful force since its inception decades ago. This book, Hip Hop: A Cultural Odyssey, offers an extensive and in-depth look at the culture, which changed the world and will become an important asset to American history,” Russell Simmons says of the book.

It’s sewn in bonded black leather, measuring an impressive 13 x 18 inches and weighs in at 15 ½ pounds.

Writing contributors come from the top media outlets including Billboard, Vibe, The Source, XXL, BET, Yahoo! Music, Complex, Spin, Essence and more.

“We are thrilled to release such a monumental collection chronicling the journey of hip-hop culture in America and throughout the world,” said ARIA CEO, Jeff Wald. “As ARIA’s first project, this is the ideal way to launch our company and sets the tone and tenor for the magnitude of our future releases.”

In addition to the book, the Grammy Museum partnered with ARIA to feature the content of Hip-Hop: A Cultural Odyssey with a full, interactive exhibit. The exhibit includes a selection from the book’s essays, interviews, photos and one-of-a-kind museum-quality portraits of many of the influencers that have made the hip-hop generation an integral part of America’s social DNA.

The exhibit debuted during Grammy Week and will remain a focal point of the Grammy Museum for several months before it begins its international tour.

The book is currently available for purchase at HipHopCultureBook.com.

http://www.ballerstatus.com/2011/03/17/la-company-drops-420-page-luxury-large-format-book-on-hip-hops-history/


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