The controversial combination seen in a photo uploaded to Twitter Wednesday has prompted a quick defense by the company, Just Add A Kid, which is chalking it up as ‘a total misunderstanding.’
BY SASHA GOLDSTEIN , NINA GOLGOWSKI NEW YORK DAILY NEWS Wednesday, July 9, 2014, 9:23 PM
A children’s clothing line is coming under fire after a T-shirt featuring a monkey’s body was paired with a cardboard cutout showing an African-American boy’s face.
The controversial combination seen in a photo uploaded to Twitter Wednesday is now creating ire and has prompted a quick defense by the company, Just Add A Kid, which is chalking it up as “a total misunderstanding.”
“We are looking into all the situations that occurred around this little incident,” company co-creator Lowell Cohen told the Daily News by phone. “We’re looking at the vendor, we’re speaking to our employees.”
The T-shirts designed by the clothing line feature cartoon character bodies ranging from surfers, cowboys, princesses, angels and various animals and occupations.
Clothing company, Just Add A Kid, features various cartoon bodies that in their displays are paired with various ethnicities.
It appears to ultimately be each vendor’s decision in how they pair the cardboard faces — featuring various ethnicities — to the designs.
“Our designs feature multicultural skin tones and appropriately matching header cards (to) showcase children of the world,” the company posted on Twitter Wednesday.
Just Add A Kid is one of the lines owned by the San Diego-based Thanks a Million, Cohen said.